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New Hyro Website Goes Live

I am very pleased to announce that the new Hyro Website has gone live.

This is an evolution of our previous site, adding improved navigation and usability, improved search engine support and integrating new features such as the Hyro Blog, improved events promotions and improved integration of our CRM system for events registration and newsletter subscription. You can expect to see continued enhancements to the website over coming months as we continue to evolve our own digital platform.

The work is a credit to the Hyro team involved in the development of this new website and I am very pleased with the results.

(and it IS Microsoft Internet Explorer 8 compliant!)

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5 Comments on “New Hyro Website Goes Live”

  1. #1 chris
    on Jan 28th, 2009 at 10:29 am

    Hey Richard,

    Synergy’s website needs updating now……..

  2. #2 Aaron Spence
    on Feb 5th, 2009 at 11:29 pm

    G’day Richard,

    I’m not in the habit of publicly critiquing websites, but when I read Hyro had an updated site via your RSS feed I was interested to check it out… my immediate reaction when opening the site was… this is very bland, particularly for a big money specialist digital agency. All one colour, all blue, very little of anything else… too blue for me :)

    I also thought you had a vimeo video playing in the background for a second as your logo petals are very similar to the vimeo loading video.

    Just the opinion of a first look at the site… in case you care :)

    Thanks, Aaron.

  3. #3 Richard Lord
    on Feb 5th, 2009 at 11:51 pm

    Hi Aaron

    Thanks for the feedback – I appreciate you taking the time.

    We have done a lot of work to understand what our corporate and government clients expect to see from our internet site. We did this through interviews and focus groups with some of our key stakeholders to determine the balance of the creative and the functional they expect. We want to be able to showcase the great quality creative and technical innovation our team delivers, but we also want to make sure that our target clients can quickly find the information they require. We also have the added constraint that the majority of our intended audience are corporate users and that informs the extent to which we can use rich media content, the versions of browser we need to support, and so on.

    I guess for Hyro we need to maintain a balance appropriate to our target audience and obviously we think we have delivered something which does this. That said, feedback such as yours is very important and I will pass that back to the team.

    As for the confusion with the vimeo loading logo … I can’t believe that they would have the hide to use something as close to our logo :)

  4. #4 Aaron Spence
    on Feb 6th, 2009 at 3:55 am

    I understand I’m not in the target market, glad you guys have worked the site hard to appeal to your target & not done a crappy (although visually impressive) flash monstrosity ;)

    Funnily enough I just had reason to actually use the Hyro site. I’m trying to contact someone in Hyro as my new potential client is a Hyro web client & said I need to speak to that someone first. I emailed yesterday but haven’t had a reply… 2 calls to the provided direct number have gone to voice mail. So I jumped on the Hyro site to grab the main office phone number to see if anyone else there could help.

    I clicked on ‘Contact’ as I wanted to contact the office, but it only provided a form to fill in. I then looked outside the contact page area to find office locations and found it bottom left near the Contact Us link. All good, but I’d have preferred the Office Locations link to also be on the Contact Us page :) I know the ‘Office Locations’ is right above ‘Contact Us’ but I was totally blind to it, as I was looking for ‘Contact Us’ which incidentally is using a phone icon… but the page provides no phone numbers :)

    Anyway, I need to stop analysing the Hyro site & call them.

  5. #5 Rob
    on Jun 5th, 2010 at 12:27 am

    Richard,

    Can you tell me why HYRO shareprice keeps going one way down!!!. They need a new CEO who has the credibility to convince the market of their business model. Bring back Joe I say the current guy bill has no credibility in the market

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