A few bits and pieces of data are flowing through which are sending some strong messages about the state of advertising industry, and it concerns me that the topline stories are clouding the truth about what is happening in digital. The first of these are the PWC/IAB Statistics which came through on Monday. Journalists were [...]
Posts under ‘Future Trends’
Just what is going on out there?
With all of the hoo ha and bally hoo of the current economic environment, it can be a bit difficult to find out what is going on out there. At the same time as we are seeing negative news about profits and forecasts, we are also seeing some important structural shifts occuring. I contend that [...]
